SMASHBOX Reign Lash DNA Mascara in PLUM

Bejewel lashes in a sumptuous new shade fit for a royal. This protein and amino acid packed formula dramatically lengthens, strengthens and defines for stand-out eyes.

Price: $19

Alexi Wasser

Born and raised in Los Angeles, Alexi Wasser is an actress, writer and muse. She is the author of her aptly named blog imboycrazy.com and has a book and TV show in the works. You'll be able to see her in three movies coming out in 2010. Don't do anything else today until you've read her column:

The Blind Leading The Blind over at:

www.imboycrazy.com